[digg=http://digg.com/business_finance/Customer_Segmentation]
Customer segmentation and support are necessary concepts for commitment based performance within business organizations. They have to understand and know what particular data and services their customers need so that their efforts can be targeted to comply with such. To be able to maximize customer segmentation, Companies must recognize the needs of the customer; this could include specific information as much as possible with regards to their individual customers, their purchase preferences, delivery and billing orientation, their specific conditions, troubles, charges and the rest. Secondly, Companies should make their customers as their own business partners, this can arranged by gathering information about their customers which would aid in the innovation of the business processes, product and service details which is regard as “mass customization” and “concurrent engineering.” Companies may also previse their customer needs.
Beaver,
Your right. Customer segmentation can be used to build better relationships with customers or potential customers. I call this building “reciprocal relationships.” In public relations, such relationships are called “mutually beneficial.”
My point is that the more we, as small business owners, learn about our target markets and present customers, the more we can provide them with what they want and need.
Knowing them enables us to help them with products and services that meet their needs and wants and to use appeals that reach them with our marketing messages to assure that they learn about our products. In my opinion, that is our duty as small business owners and part of the way that we serve society and the economy.